Yoost spawned from a creative vision paired with the objective to contribute to a more sustainable world. Carefully sourcing left-over, quality fabrics from across Europe, they’re repurposed into contemporary men’s garments. Yoost steers clear from fashion’s usual seasonal cycles and has presented timeless archival pieces since its inception in 2016. The Yoost brand is well-rooted in Amsterdam’s laid-back urban scene, and as such, it aims to convey tolerance, togetherness and authenticity.
Following an academic path that has him led to several universities across Europe, it was the fashion industry that beckoned Yoost’s founder Joost ten Broek. The Dutch native has many years of sales experience under his belt at several leading companies, but after having established the insight that most decisions in the industry are based on ego rather than being inspired by the product, or more importantly, the customer, he took matters into his own hands and founded Yoost.